Muhammad Ashraf Khan is a UI/UX Design freelancer based in Karachi with 120 verified projects, verified reputation across Contra, Linkedin and Upwork, LanceRank Score 89/100 (Trusted Leader), last updated 2026-06-09 on LanceRank.
I’m a Digital Product Designer & Consultant with 20+ years of experience helping startups, scale-ups, and enterprises conceive, validate, design, launch, and scale successful digital products. My expertise extends beyond UI/UX design into product strategy, UX auditing, user research, information architecture, customer journey mapping, design consulting, and end-to-end product lifecycle management.
Trusted Leader — top 1% on LanceRank · 122 verified projects across 2 platforms.
122 verified projects · $40K+ tracked earnings · 1,676 hours logged at 4.95/5 across 116 reviews.
6 factors weighted to 100 points · all inputs independently verified
89Total
Track Recordup to 35 pts
122 verified projects · $40K+ tracked earnings · 1,676 hours logged at 4.95/5 across 116 reviews.
32.1/35
92%
Recency & Tenureup to 20 pts
Very recently active, less than a year tenure.
15.9/20
80%
Claimant Credibilityup to 20 ptsFull marks
Verified via LinkedIn + platform-ownership via extension + GitHub + Stripe Identity.
20/20
100%
Platform Credibilityup to 10 pts
High-tier badge held (Top Rated).
8/10
80%
LinkedIn Endorsementsup to 10 pts
LinkedIn: 5 recommendations · 11 certifications.
8/10
80%
Skillsup to 5 ptsFull marks
17 passed quizzes worth 36 proof points.
5/5
100%
Scores recalculate automatically as new verified data arrives. Higher volume of verified work, stronger badge tier, and consistent rating quality are the biggest drivers.
Score History
How the score has changed over time
Last 4 days
235 Jun
899 Jun
Score is recalculated each time new platform data or reviews are processed. One snapshot recorded per day.
Twenty years ago, I picked up my first design brief and thought: how hard can this be? Hard enough that I never stopped. Easy enough that I fell completely in love with it. Since then, I've built digital products, brands, and web experiences for clients across four continents, from bootstrapped startups racing to their first launch, to established enterprises trying to stay relevant in a market that won't slow down. What started as a passion for clean design quietly grew into something bigger: DotOxygen, a full-…
500+
Connections
5,027
Followers
Recommendations
Showing 3 of 5
LinkedIn user
Verified via LinkedIn
“I have had the pleasure of working with Ashraf and have consistently been impressed by their professionalism, technical expertise, and commitment to delivering high-quality results. Their strong knowledge of Ui/Ux Des…”
WORKED_IN_SAME_GROUP
LinkedIn user
Verified via LinkedIn
“DotOxygen transformed our online presence with a stunning, modern website that perfectly captures our brand. Their team was professional, communicative, and delivered everything on time. The design is sleek, the perfo…”
RECOMMENDER_IS_CLIENT_OF_RECOMMENDEE
LinkedIn user
Verified via LinkedIn
Experience
Senior UX/UI Designer & Digital Product Consultant
Sep 2016 — Present
UpworkVerified via LinkedIn
Delivered 115+ end-to-end design projects for SaaS, fintech, healthcare, and e-commerce clients across the US, UK, and EU markets, maintaining a 4.9★ rating and 95% Job Success…
Founder & CEO
Sep 2016 — Present
DotOxygenVerified via LinkedIn
A software house Creating an incredible digital experience. Providing services to companies, start-ups, and charitable organizations in developing popular brands, websites, tool…
Certifications (11)
General Business Skills
AimIT
Verified via LinkedIn
Fundamentals of AI & Machine Learning
Graphic Channel
Verified via LinkedIn
Education (2)
Mashkoor Art School
4 years Diploma
1996 — 2000Verified via LinkedIn
Karachi School of Art
Diploma of Education
Verified via LinkedIn
Languages
German· ELEMENTARYEnglishUrdu
Skill checks
Verified Skills
17 passed
SEO Fundamentals· Jun 2026
Copywriting Fundamentals· Jun 2026
WordPress Fundamentals· Jun 2026
Digital Marketing Fundamentals· Jun 2026
Git & Version Control· Jun 2026
Data Privacy & Compliance Basics· Jun 2026
Remote Work & Async Collaboration· Jun 2026
Project Management Fundamentals· Jun 2026
Pricing & Negotiation· Jun 2026
Client Communication & Briefing· Jun 2026
Emotional Intelligence· Jun 2026
Visual Design Principles· Jun 2026
UI/UX Fundamentals· Jun 2026
Creative Problem-Solving· Jun 2026
IQ — Logic & Reasoning· Jun 2026
English Proficiency· Jun 2026
Professional Communication· Jun 2026
Skill checks are short, timed quizzes scored against an answer key. Only passed checks the freelancer has chosen to make public are shown.
A software house creating an incredible digital experience. Providing services to companies, start-ups, and charitable organizations in developing popular brands, websites, tools, and apps. With many more innovative ideas and approaches.
Head of Design, SEO/Marketing & Business Development
Feb 2016 — Sep 2016
Vanguard Matrix Karachi, Sindh, PAK
I was the head of these three departments:
Design, SEO/Marketing, and Business Development.
My responsibilities included:
Quality assurance of design.
SEO.
Marketing and business development.
To research the project requirements and simplify the process for my team to improve work productivity and ensure a smooth workflow.
But the major part I handled was designing.
Where I was responsible to look at the UX and prototyping of every project, including websites, web apps, and applications.
As well as keeping track of the team's productivity.
“I have had the pleasure of working with Muhammad Ashraf Khan and can confidently say that he is a highly dedicated, reliable, and results-driven professional. Muhammad consistently demonstrates exceptional commitment…”
RECOMMENDER_REPORTED_TO_RECOMMENDEE
High-Converting Pages for a Results-Driven Australian Marketing Agency
Dec 2024 — May 2025
Thats MarketingVerified via LinkedIn
Cameron operates at a level where every page has to earn its place. Landing pages, funnel pages, sales pages — none of it is decorative. It all has to perform. He brings a rare…
Head of Business Development
Aug 2024 — Feb 2025
Digitally PrimeVerified via LinkedIn
At Digitally Prime, a Top-Rated Upwork agency specializing in digital transformation, eCommerce development, HubSpot solutions, and web design — I led the business development f…
Lead UX/UI designer
Aug 2019 — Oct 2025
Studio98Verified via LinkedIn
With 20+ years in digital product design, I bring a rare combination of strategic thinking and hands-on execution. I don't just make things look good — I design systems that red…
