Ihtisham Ali — WordPress freelancer in Islamabad

PCmart.ae United Arab Emirates

● Developed and maintained custom Shopify stores using Liquid, HTML5, CSS3, JavaScript, and JSON templates. ● Built responsive, mobile-first Shopify themes with a focus on performance and user experience. ● Customized existing Shopify themes and developed reusable sections and blocks using Online Store 2.0. ● Created custom Shopify functionalities using Liquid, AJAX, and JavaScript to enhance store features. ● Optimized website speed, Core Web Vitals, and overall store performance for improved SEO and conversions. ● Implemented pixel tracking, Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking. ● Migrated eCommerce stores from WooCommerce, Magento, and other platforms to Shopify.

SJ Computers LLC United States

● Converted Figma/XD designs into production WooCommerce stores with subscriptions, multi-currency, and multiple payment gateways (Stripe, PayPal, BNPL). ● Integrated analytics (GA, GTM, FB Pixel) and ran A/B tests and heatmap analysis to improve conversion rates. ● Led site migrations, plugin-conflict resolution, and security hardening (GDPR/PCI DSS compliance). ● Built multi-vendor marketplaces and custom WooCommerce hooks/shortcodes to extend store functionality. ● Managed hosting, server performance, and uptime across SiteGround, GoDaddy, and Cloudflare CDN.