“I turn user insights into growth strategies that actually work — field validated, human centered and built for real business impact.”

Sudhan Baskaran — Business Consulting freelancer in Bengaluru

I help businesses uncover what users truly need and turn those insights into growth strategies, better customer experiences and practical solutions that work. With a background from IIM Trichy and experience at IBM and Wipro, I bring structured design thinking and real field validation to every engagement. I have worked across FMCG, retail and organizational performance , delivering measurable outcomes including 73% absenteeism reduction, 150% incentive growth and 70% customer adoption.