Omar H — Web Development freelancer in Toronto

## Context Socialsuite helps organizations measure and report ESG impact. Their previous website had grown inconsistent, was hard to update, and didn’t clearly guide prospects through product\u002Findustry journeys. The team needed a visual refresh, a clearer IA, and a maintainable CMS—without trading off performance or accessibility. --- ## Challenges - **Fragmented IA:** Product, industries, and resources weren’t connected, making discovery harder. - **Inconsistent UI:** One-off sections led to brand drift and slowed shipping. - **Performance issues:** Heavy hero media and render-blocking resources affected perceived speed and CWV. - **CMS friction:** Publishing required workarounds and duplicate effort. - **Migration risk:** Needed to keep SEO equity during launch (resources\u002Fcase studies\u002Fblog). --- ## Goals 1. Clarify paths for prospects (by role\u002Findustry) to reach high-intent actions. 2. Standardize UI and content blocks to speed up page creation. 3. Move to a modular CMS with clean content relationships. 4. Ship a Core Web Vitals-friendly, WCAG-aligned site. 5. Migrate without losing rankings or link equity. --- ## Solution overview - **Experience design:** Light discovery → IA restructure → wireframes → UI system. - **Design system:** Tokens for type\u002Fspace\u002Fcolor; reusable sections; iconography and illustration style aligned to brand. - **Webflow rebuild:** Client-First conventions, semantic HTML, componentized sections, variant CTAs. - **CMS modeling:** Collections for Resources, Case Studies, Industries, Solutions, Events with cross-linking and related content. - **Performance:** Critical CSS, font strategy, defer\u002Fasync scripts, image\u002Fvideo optimization, caching\u002FCDN. - **Accessibility:** Landmarks, headings, color\u002Fcontrast, focus order\u002Fvisible focus; ARIA patterns where appropriate; accessible forms. - **Migration:** Redirect map, metadata parity, internal link health, coverage checks in GSC, analytics\u002Fevents.