Amad Ali L — Amazon & Marketplace Marketing freelancer in Dunyapur

𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰 As a Brand Manager and PPC Manager, the primary challenges were to increase sales and reduce TACOS (Total Advertising Cost of Sales) for a supplementary brand. Over the span of a year, strategic interventions led to an impressive 82% increase in sales. 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 __Increase Sales: The brand needed a significant boost in sales to meet its growth targets. __Reduce TACOS: High TACOS was impacting profitability, necessitating efficient use of advertising spend. 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐞𝐝 𝐋𝐢𝐬𝐭𝐢𝐧𝐠 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: __Enhanced product titles, descriptions, and bullet points to improve search visibility and conversion rates. __Used high-quality images and A+ content to make listings more appealing and informative. 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: __Conducted thorough keyword research to identify high-performance keywords. __Replaced low-performing keywords with high-performing ones to improve ad relevance and efficiency. 𝐏𝐏𝐂 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: __Structured campaigns to target high-converting keywords. __Adjusted bids and budgets based on performance data to maximize ROI. __Implemented negative keywords to avoid irrelevant traffic and reduce wasted ad spend. 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 __Sales Growth: Achieved a significant increase in sales, growing from 9.57K units sold in the previous period to 17.42K units sold, marking an 82% increase. __Performance Improvement: The strategic replacement of low-performing keywords with high-performing ones contributed to this substantial growth. 𝐕𝐢𝐬𝐮𝐚𝐥 𝐑𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐒𝐚𝐥𝐞𝐬 𝐓𝐫𝐞𝐧𝐝 The graph shows a consistent increase in units sold, particularly from April to July, highlighting the impact of the optimizations: __August (Year 1): ~1200 units __December: ~600 units (dip likely due to seasonal factors) __April: ~1600 units __July: ~2000 units __August (Year 2): ~2300 units (projected) 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧 Through meticulous listing optimization and strategic PPC management, the brand experienced a remarkable 82% increase in sales within a year. This case study demonstrates the effectiveness of targeted keyword management and continuous campaign optimization in driving sales growth and improving advertising efficiency.