Afef — Paid Ads (PPC) freelancer in Toulouse

+7000% Annual Growth Markets: UK - USA Drive the performance marketing function Own the data analytics and data analytic platforms across all channels and routes to market: Paid Social (FB Ads Manager) Paid Search Display Natural Search Email Influencers Ambassadors Commercial Partners Affiliates Amazon Website Implement, A\u002FB test, and optimize paid social and paid search campaigns Scale Paid channels cost-effectively, maintaining positive ROI Execute delivery in line with brand tone of voice and brand guidelines Ensure a unified multi-channel approach to campaign execution Turn data insights into optimization recommendations across the business Track and regularly report on weekly and monthly KPIs Identify, prioritize, and implement or recommend implementations for performance improvement across KPIs Optimize spend and ROI within and across channels Collaboratively develop digital marketing strategies and plans Collaboratively plan Paid and Owned marketing campaigns Collaboratively shape marketing campaign Creative Collaboratively shape SEO and content marketing strategy Collaboratively shape website content and ongoing development Feedback learnings and insights about target audiences Champion the brand internally and externally to customers Proactively identify opportunities for improving the systems, processes, and tools of the performance marketing function Identify opportunities for self-development and stay up-to-date with the latest performance marketing industry trends and development Identify team resource requirements to scale the performance and analytics function Ensure LTV is higher than CAC and develop a retention plan Reduce Marketing costs & increase revenue Develop digital marketing strategies, plans, and CRO hacks