Aaron — Data Science freelancer in Los Angeles

🛠 Challenge 🛠 🎯 Leads were being taken in first-come, first-serve order, overlooking the need to immediately respond to high quality leads 🎯 New and up-and-coming salespeople were not being assigned leads. 🎯 Limitations on the delivery of the insights ruled out many possible solutions ✅ Solution ✅ ✅ Developed a lead scoring algorithm ✅ Assigned salespeople to leads in a way that optimized total sales and compensation equity across the team ✅ Leads most likely to convert were prioritized in the queue 🤝 Outcome 🤝 🤝 Model was implemented on 50% of leads for 6 weeks. 🤝 The sales and revenue from the scored leads was over 4% greater than the unscored comparison group.