Erik — Social Media Marketing freelancer in East Alton

Zach had designed a new gaming software but wasn't sure how to research his target audience or structure the Facebook\u002FMeta ad campaigns to best suit his business model. He was also experiencing issues with his business manager account. Through a series of scheduled screen sharing sessions, we worked out all the necessary details to ensure he was launching an optimized ad campaign, and addressed his minor ad account problem. I advised him on his ad creative, ad copy, target audience\u002Favatar, ad campaign structuring, budgeting, and marketing strategy. I also helped him structure his lead generation sales funnel and critiqued the design, layout of his landing page. In addition, I explained which metrics\u002Fdata are most important to monitor and understand to ensure his ad campaigns were performing at an optimal level, and properly leveraging the platform's machine learning process.