Catherine B — Graphic Design freelancer in Central and Western

My client is a family-owned business in the fitness industry (Martial Arts). The goal was to increase local SEO rankings and increase booking rates. The scope of the project was to achieve the following: 𝗔𝗴𝗿𝗲𝗲𝗱 𝗦𝗰𝗼𝗽𝗲 ❶ Rewrite the website copy to drive top 4 results in local SEO results ❷ Redesign the website to make it easy for new customers to quickly decide this was the ideal club and make a booking ❸ Set up GA4 goals to track SEO rankings and booking results ❹ Identify opportunities for improvements in the funnel 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱: ☑Fully responsive website using Thrive Themes based on the customer journey map ☑Rewritten SEO-optimized copy ☑Single sitewide CTA integrated to 3rd party booking system ☑GA-4 setup. GTM events set up to track progress through the funnel ☑GA-4 path analysis reporting set up ☑Technical SEO setup 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 ☑Achieved desired rankings results in the first month (see attachment) ☑Increased confirmed bookings (see attachment) 𝗧𝗵𝗲 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 ❶ Discussion with client via zoom call to clarify their business strategy, desired results and how they want to use their website to drive results ❷ Working session with client to develop the customer journey map from awareness to booking a trial class ❸ Defined GA-4 events based on the customer journey map\u002Ffunnel ❹ UX\u002FUI Website structure map ❺ Headline copywriting for flow ❻ Client progress review and signoff of 4 & 5 ❼ Website core pages built ❽ Website copy for core pages completed ❾ Check GA-4\u002FGTM results are measured correctly ❶⓿ Client walkthrough of GA-4 reports ❶❶ Proactive Post LIVE follow-up and support ❶❷ Post live results tracking and recommendation to the client