Iskra Ivanova — Business Consulting freelancer in Dobrich, Bulgaria

Iskra Ivanova Marketing Consultant Dobrich, Bulgaria

🔹 Market Sector Analysis, Market Research, Competitive Analysis, Buyer Personas, Marketing Channel Research, Digital Strategy Research, Web Traffic and SEO Research, Product Analysis and Pricing Analysis, Business Plans, Go-to-Market Stratgies, worldwide 🔹 AI-driven marketing tools like ChatGPT, copy.ai, Grammarly, HubSpot, Canva, Google Analytics 4 (GA4) with AI-powered insights for Advanced audience tracking. 🔹 Creative services: Logo design; Brand Book Design; Advertisement for Offset and Digital Publishing; 🔹 Social Media Management; 🔹 Webshop maintenance: product content and visual upload; content drafting and upload; 🔹 Competitive Analyses 🔹 Market Sector Analysis, Company Analysis and Product Analysis worldwide 🔹 BG-DE and DE-BG translations 🔹 ii-marketingconsultant.on

Balabanovi Brothers Donro

🔹Creation of procedures for the production and commercial departments; 🔹 Application and monitoring of the processes and targets;

Multivac Bulgaria Production EOOD Bozhurishte, Bulgaria

🔹 Led HR Marketing Initiatives for the Production Company, enhancing employer branding and talent acquisition strategies. 🔹 Developed and executed Shared Service Marketing strategies for MULTIVAC Bulgaria Sales & Services, ensuring brand consistency and market positioning. 🔹 Conducted in-depth labor market analysis, identifying trends and workforce availability to support recruitment and HR strategies. 🔹 Managed a €250,00 annual marketing budget for both the production and the sales company, optimizing campaign strategies to increase engagement at least by 15% and conversion rates by 15%. 🔹 Oversaw office management and supply chain operations, ensuring seamless administrative and logistical support. 🔹 Designed and implemented the Group’s Local Marketing Strategy, incorporating

Multivac Bulgaria EOOD Sofia, Bulgaria

🔹 Boosted sales performance in the Spare Parts & Service department by optimizing service order processing and enhancing customer engagement. 🔹 Delivered exceptional customer service, enabling better know-how deployment for clients, and improving their understanding of mechanics, pneumatics, and electronics in MULTIVAC machinery. Provided customers with critical SAP-generated documentation and technical materials, ensuring seamless equipment operation. 🔹 Negotiated with suppliers, optimizing expense-to-ROI ratio, contributing to company profitability. 🔹 Ensured fast-track service delivery for spare parts, repairs, and technical documentation, enhancing customer satisfaction. 🔹 Conducted in-depth market analysis & budgeting, aligning marketing and sales strategies with business goal